SOLARA is a UAE state-backed renewable-energy champion. Where it is known, it is revered — best-in-class scores on almost every equity dimension. The problem was never the product. It was who knew. This is the model that prices that gap, and says which lever closes it fastest.

One point per market: horizontal axis, how many informed professionals recognise SOLARA; vertical axis, what those who know it think of it — or how many advocates it holds. Equity rises with visibility; the advocacy pool tracks it almost perfectly.

Aided awareness across the tracked competitive set. Switch the market lens: SOLARA vaults from mid-pack to first in the UAE and falls to the floor in France and the UK, while Siemens Gamesa and GE barely move. That volatility is the signature of a distribution problem, not a quality problem.

Left: the share of professionals naming each dimension among the three a great renewable brand must excel at. Right: SOLARA's rated performance on the same dimensions. Ribbons connect the two rankings; amber flags mark the mismatches.

A key-driver analysis (Johnson's relative weights) fitted on respondent-level ratings: which perceptions actually build overall brand strength, advocacy and investment intent — and which are vanity. The reveal: perceived visibility is itself a top-three driver. The paradox, proven rather than asserted.

Derived impact from the driver model (not stated importance) against SOLARA's rated performance under the current market lens. Bubble size is the comparative advantage over the competitive field. Click any bubble for the definition and its simulator lever.

Awareness → familiarity → favourability → intent → advocacy, per market. SOLARA's conversion once known is elite everywhere — the leakage sits almost entirely in the first bar. Compare any two markets.

Awareness against equity, bubbles sized by market weight. The postures fall out of the global cross-hairs: defend and monetise the Gulf fortress; invest to win the Indonesian frontier; in the West, earn the right to be heard. Click a country to open its portrait.

Three lever families per market — awareness lift, driver investment, campaign & channel — under a shared budget of 100 points. Every projection runs through the fitted coefficients from the Engine Room. When you're ready, press Optimise.

Who the informed professionals are, what they already believe, which messages landed, and exactly which channels and voices carry into each market.

Themes from 28 in-depth interviews with business and government-facing leaders across the six markets — the perceptions the numbers can't see. Passages are the study's qualitative syntheses, lightly generalised for disguise.